Rick's rants, raves & recipes for organizational success.
"I make mistakes and decisions based on emotional cues and emotional biases that I may have -- and that’s true for everyone else as well.
And that means that when you’re thinking about appealing to people, you have to start with the emotional part. ...
Do you use Google Maps when you drive through your own city?
How about when you are headed somewhere you’ve been a few times?
On Sunday I headed up to go skiing, and turned on the GPS even though I know the route by heart. ...